Alessandri, Sue: search on Z-Library

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1

Modeling corporate identity: a concept explication and theoretical explanation

Westcott Alessandri, Sue

Journal:

Corporate Communications An International Journal

Year:

2001

Language:

english

File:

PDF, 379 KB

english, 2001

2

Promoting the Network Brand: An Exploration of Network and Local Affiliate On-Air Promotion during the Super Bowl, 2001–2006

Alessandri, Sue Westcott

Journal:

Journal of Promotion Management

Year:

2009

Language:

english

File:

PDF, 116 KB

english, 2009

3

An Integrative Approach to University Visual Identity and Reputation

Alessandri, Sue Westcott, Yang, Sung-Un, Kinsey, Dennis F

Journal:

Corporate Reputation Review

Year:

2006

Language:

english

File:

PDF, 208 KB

english, 2006

4

“Undressing the Ad”: Using Critical Theory to Teach Advertising Strategy

Westcott Alessandri, Sue

Journal:

Journal of Advertising Education

Year:

2004

Language:

english

File:

PDF, 52 KB

english, 2004

5

Retaining a Legacy While Avoiding Trademark Infringement: A Case Study of One University's Attempt to Develop a Consistent Athletic Brand Identity

Alessandri, Sue Westcott

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2007

Language:

english

File:

PDF, 1.10 MB

english, 2007

6

An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships

Yang, Sung-Un, Alessandri, Sue Westcott, Kinsey, Dennis F.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2008

Language:

english

File:

PDF, 129 KB

english, 2008

7

Book Review: The Super Bowl of Advertising: How the Commercials Won the GameThe Super Bowl of Advertising: How the Commercials Won the Game By KannerBernice (Princeton, NJ: Bloomberg Press, 2004; 215 pages; hardcover $29.95; ISBN 1-57660-131-5)

Alessandri, Sue, Drewniany, Bonnie

Journal:

Journal of Advertising Education

Year:

2004

Language:

english

File:

PDF, 45 KB

english, 2004

8

Book Review: Getting wiser to teens: More insights into marketing to teenagersGetting wiser to teens: More insights into marketing to teenagers By ZolloPeter (Ithaca, NY: New Strategist Publications, 2004; 424 pages; hardcover; $54.95; ISBN: 1-885070-54-3)

Alessandri, Sue, Meeds, Robert

Journal:

Journal of Advertising Education

Year:

2004

Language:

english

File:

PDF, 51 KB

english, 2004

9

Promoting and Protecting Corporate Identity: The Importance of Organizational and Industry Context

Alessandri, Sue Westcott, Alessandri, Todd

Journal:

Corporate Reputation Review

Year:

2004

Language:

english

File:

PDF, 169 KB

english, 2004

10

Brand Royalty: How the World's Top 100 Brands Thrive & Survive

Sue Westcott Alessandri

Journal:

Corporate Reputation Review

Year:

2007

Language:

english

File:

PDF, 75 KB

english, 2007

11

Invited Commentary on Reflection

Westcott Alessandri, Sue

Journal:

Journal of Advertising Education

Year:

2001

Language:

english

File:

PDF, 31 KB

english, 2001

12

Book Review: Brand Babble: Sense and Nonsense about BrandingBrand Babble: Sense and Nonsense about Branding By SchultzDon E. and SchultzHeidi F. (Mason, OH: South-Western, 2004; 156 pages; hardcover $24.95; ISBN 0-538-72714-4)

Westcott Alessandri, Sue

Journal:

Journal of Advertising Education

Year:

2004

Language:

english

File:

PDF, 31 KB

english, 2004

13

Book Review: Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and MediaEducating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media By SpringJoel (Mahwah, NJ: Lawrence Erlbaum Associates, 2003) 254 pages; paper $24.50/cloth $65; (ISBN: 0-8058-4274-8 paper; 0-8058-4273-X cloth)

Westcott Alessandri, Sue

Journal:

Journal of Advertising Education

Year:

2003

Language:

english

File:

PDF, 34 KB

english, 2003

14

Book Review: Not Buying It: My Year without ShoppingNot Buying It: My Year Without Shopping By LevinieJudith (New York, NY: Free Press, 2006; 288 pages; Hardcover $25; ISBN: 0743269357)

Westcott Alessandri, Sue

Journal:

Journal of Advertising Education

Year:

2006

Language:

english

File:

PDF, 149 KB

english, 2006

15

Book Review: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, Second editionThe Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, Second edition By KatzHelen (Mahwah, NJ: Lawrence Erlbaum Associates, 2003) 185 pages; paper; $45.00 (ISBN: 0-8058-4268-3)

Alessandri, Sue, Mitchell, Nancy

Journal:

Journal of Advertising Education

Year:

2003

Language:

english

File:

PDF, 40 KB

english, 2003

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